PROJECTS
WORKFLOW
Information Architecture
User Flows
Wireframes
Design System Library
Hi-Fidelity Design
ROLE
Lead Product Designer
Brand Strategist
Timeline
10 weeks
Overview
Rythmia, a medically-licensed Ayahuasca retreat center, offers attendees a life-changing experience through plant medicine, workshops, and wellness tools. To extend this transformation beyond the retreat, Rythmia partnered with our team to design and develop RLife—a responsive mobile and desktop app that helps users integrate their profound experiences into daily life.
The Challenge
Rythmia’s previous app failed to meet user needs due to poor navigation, outdated content, and development bugs. Attendees struggled to find resources post-retreat, resulting in underwhelming engagement and low return usage.
Our task was to design a cohesive, intuitive, and engaging platform that:
Guided users through structured, week-by-week content for ongoing support.
Encouraged repeat visits through engagement tactics and progress tracking.
Integrated seamlessly with Rythmia’s existing workflows.
Our Approach
Discovery & Research
I began by conducting scheduled check-ins with Rythmia’s team and gathering insights from attendees. This helped define user needs and prioritize features such as progress tracking, favorite-saving, and curated playlists—all essential for personal wellness integration.
User-Centered Design
Development & Collaboration
Regular sessions with developers ensured successful implementation of key features like Calendly integration for 1:1 coaching and live session scheduling. Visual hierarchy and contrast checks ensured accessibility and clarity throughout the app.
Personalized Progress Tracking
Week-by-week guided modules with progress bars to track user milestones.
Discover Tab
A central hub for meditation, yoga, breathwork, playlists, and saved favorites—categorized intuitively.
Live Integration Sessions
Users can join live Q&As or workshops and add them to their calendars.
1:1 Coaching
Seamless integrations built for booking personalized sessions with Rythmia’s coaches.
Results & Impact
The RLife app saw a massive increase in both usage and return visits compared to its predecessor. By delivering a cohesive, responsive, and engaging solution, attendees now have a structured path to sustain their post-retreat integration.
Reflection
Leading my first 0-1 product, I learned the power of scalable design systems and the importance of engagement strategies in driving return usage. Collaborating closely with developers and stakeholders taught me the value of aligning technical functionality with a user-first design approach.
*Only desktop comps available for comparison - RLife was previously desktop only
